PeachPilot
Content Shoot Brief
Safe Life Bullpen · Social + Web Assets
Safe Life Bullpen
Content Shoot
What we want to capture Monday at the Safe Life bullpen — and how each shot maps to our messaging and the placeholders waiting on the new site.
📍 Safe Life Bullpen
📷 Shoot Monday
📞 Planning call Friday · 30 min
👥 Tyler · Joseph · Mario
Why this shoot matters
One shoot. Two jobs.
Scroll-stopping social content and real assets that fill the placeholders on our new site. Every shot below does double duty.
01
Fuel for social
Authentic sales-floor moments and short vertical clips we can post consistently.
02
Fill the site gaps
The draft site has placeholders for testimonials, a demo video, and UI/floor imagery. This shoot fills them.
03
On-message
Everything ladders up to our core line: "Built for the real sales floor."
What we want to capture
Five content buckets
Each tied to a specific piece of messaging — with three framing options per bucket so Tyler has choices on the day.
1
The "real sales floor" hero shots
Proof of our core positioning
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Wide bullpen shots — agents on headsets, screens up, real energy.
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Over-the-shoulder of an agent on a live call with Right Quote / Peach Live on screen.
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Tight, candid shot of an agent mid-close — confidence on the face.
Alt angle
Low hero angle of one agent standing/leaning at the desk, headset on, wall of monitors glowing behind — aspirational and bold.
🎬 Video shots
- › Slow dolly / push-in down the aisle between desks.
- › Rack focus from a glowing screen to the agent's face.
- › 5–10s ambient "room energy" clip with natural call audio.
3 framing options
A
Wide · full floor
Establishing wide. Multiple agents on headsets, screens up — full bullpen energy from one side to the other.
B
OTS · agent + screen
Over-the-shoulder. Agent foreground, Right Quote carrier ranking live on the monitor — tool and human together.
C
Hero · single agent (low angle)
Camera at knee height looking up. Agent towers confidently, monitors glowing in the background — bold and aspirational.
Maps to:
Hero imagery
"A coach in their ear"
2
Testimonial & talking-head video
Site currently has 3 placeholder quotes
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2–3 agents: "what changed when you started using it" — confidence, fewer declines, faster closes.
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An agency-owner interview on production and reduced declines.
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Long takes for the site + 15–30s vertical cuts for social.
Alt angle
Candid two-shot of an agent laughing between takes, or a hands-and-notebook detail — warm cutaways that humanize the testimonial.
🎬 Video shots
- › Locked-off A-cam + a 45° B-cam for clean cutaways.
- › Have them restate the question in the answer so clips stand alone.
- › Capture 30s of room tone for clean audio edits.
3 framing options
A
Interview · lower third
Classic A-cam. Agent centered, clean background, peach lower-third name graphic. Site-ready testimonial.
B
B-cam · 3/4 profile
45° handheld cutaway. More candid, dynamic energy — great for cutting away from the A-cam between answers.
C
Detail · hands & notes
Warm cutaway — hands on notebook, pen in motion. Humanizes the testimonial, strong standalone b-roll.
Maps to:
"What Agencies Say"
Demo video
3
Product-in-action B-roll
Every product section needs UI imagery
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Screen recordings synced with the agent: Right Quote ranking carriers in real time.
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Peach Live flagging a missed health question / surfacing an objection response.
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The secure link landing on a client's phone — banking/SSN collected, no awkward ask.
Alt angle
Macro / detail shot — a finger tapping the carrier ranking, or the secure-link notification lighting up the phone screen.
🎬 Video shots
- › Clean screen capture synced to a live call (record screen + audio).
- › Slow pan across the monitor as Peach Live transcribes in real time.
- › Phone-in-hand clip: secure link opened → submitted, data appears in app.
3 framing options
A
Screen · carrier ranking
Monitor in frame, Right Quote live — ranked carrier list with top option highlighted. Arm visible for scale and authenticity.
B
Phone · secure link
Client's phone, secure link open — SSN collected without the awkward ask. Shows the frictionless moment.
C
Macro · tap detail
Extreme close-up of finger selecting the top carrier. Screen fills the frame — decision moment made visceral.
Maps to:
FlowDesk
Right Quote
Peach Live
UI screenshots
4
Brand & culture content
We're founder-led and Atlanta-based
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Team candids and behind-the-scenes of the bullpen — humanize the brand.
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The Atlanta angle — a sense of place and the people behind the product.
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A short leadership soundbite: "why we built this" (mirrors our About story).
Alt angle
Candid leadership-and-agent conversation at a whiteboard, or an exterior building / Atlanta street-sign shot to anchor the sense of place.
🎬 Video shots
- › Walk-and-talk with a manager moving through the floor.
- › Quick montage of fist-bumps / celebrations after a close.
- › Founder soundbite to camera: "why we built this."
3 framing options
A
Team · Atlanta
Team group with Atlanta skyline. Anchors the brand to place and people — founder-led, Atlanta-based.
B
Candid · whiteboard
Two people mid-conversation at the whiteboard. Unscripted, natural — shows how the team thinks and works.
C
Founder · soundbite
Founder or manager speaking to camera — "why we built this." Natural window light, desk in frame, office context.
Maps to:
"Our Story"
About
5
Pain-point hooks for social
Our messaging leans on specific stats
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Visual setups for: "80% of new agents quit before year two."
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"40% of agent time spent on admin, not selling."
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"25% average chargeback rate on FEX policies." — scroll-stopping hooks tied to our data.
Alt angle
Before/after contrast pairing — a stressed agent buried in paperwork vs. a confident agent closing with the tool. Same framing, two outcomes.
🎬 Video shots
- › Text-on-screen hook clips: the stat animates in over real floor footage.
- › Agent says the pain point in their own words, then the resolution.
- › Fast-cut "a day on the floor" montage to open a stat reel.
3 framing options
A
Stat hook · bold type
Graphic-only post. Huge stat in peach on dark — stops the scroll. No footage required, can go up immediately.
B
Before / after split
Side-by-side contrast. Stressed agent vs. confident close — same framing, opposite outcomes. Strong pattern interrupt.
C
Stat · over b-roll
Stat text overlaid on blurred floor footage. Pairs the number with the environment — real context, real urgency.
Maps to:
The stat band
Social hooks
Formats to come away with
Cover social and the site
So one shoot serves every surface.
9:16
Vertical · 9:16
Reels, TikTok, Shorts, Stories — priority for social reach.
16:9
Horizontal · 16:9
Website demo/hero video and longer testimonial cuts.
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Stills
Hero photography for the site + post graphics.
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B-roll library
Reusable floor + product clips for future edits.
Decide on Friday's call
Four things to lock in
Before Tyler shoots on Monday.
Client & call privacy
Can real clients / live call data be on screen, or do we stage and blur for compliance?
Format priority
Lead with vertical for social, or balance with horizontal for the site?
Scripted vs. candid
Do we script the testimonials or keep them natural and unscripted?
Shot-list owner
Who finalizes the shot list and runs point with agents on the floor Monday?